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SEO & GEO · India

SEO & GEO Services

Technical, local and content SEO that earns rankings and keeps them. Audits, on-page, link building and monthly reporting from an SEO company in Navi Mumbai serving Mumbai, Bangalore and all of India.

Illustration: SEO & GEO in India
Illustration: SEO & GEO in India
14+Years avg. experience
100+Brands served
35+Certifications
2021Founded in Navi Mumbai

Search engine optimization that earns rankings and keeps them. Webtales delivers technical, local and content SEO for businesses in Navi Mumbai, Mumbai, Delhi, Bangalore and across India, measured against traffic, leads and revenue rather than vanity metrics. Now delivered together with GEO, so you rank in Google and get cited by AI search.

Ranking well in Google is still the most reliable way to acquire customers who are actively looking for what you sell. It is also harder than it was five years ago: Google’s core updates reward genuine expertise and penalise thin content, Core Web Vitals are a confirmed ranking signal, and AI Overviews now sit above the organic results for a growing share of queries. An SEO company that treats it as keyword stuffing and link buying will not get you there. One that treats it as building the most useful, fastest, best-structured answer to a searcher’s question will.

Get a free SEO audit

Want this done for your business?

Free audit, honest scoping, no obligation.

Get a free proposal
01

What our SEO services include

Technical SEO

Crawl budget, indexation, redirect chains, duplicate content, canonical conflicts, Core Web Vitals, mobile rendering and structured data, audited and fixed by our own developers rather than left in a report.

On-page optimization

Titles, meta descriptions, heading structure, internal linking, image optimization and content depth, page by page, each mapped to one clear search intent.

Keyword and intent research

Your keyword universe built from search data, competitor gaps and the questions your sales team hears every week, grouped by intent, including the Hinglish and regional queries global tools underreport.

Content strategy and creation

Pillar pages, supporting articles, comparison pages and FAQs written by people who understand your industry and reviewed by named experts.

Local SEO

Google Business Profile optimization, citation consistency, review strategy and location pages for businesses serving Navi Mumbai, Mumbai, Delhi or Bangalore.

Link building and digital PR

Editorially earned links from relevant Indian and international publications, industry directories and partner sites. No private networks, no paid schemes.

Ecommerce and enterprise SEO

Faceted navigation, product schema, category architecture and crawl management for catalogues with thousands of URLs, built on experience running our own ecommerce products.

SEO for AI search

Our GEO and AIO services extend your SEO foundation so your content is cited by ChatGPT, Perplexity and Google AI Overviews, not just ranked beneath them.

Reporting

Rankings, organic traffic to commercial pages, leads and revenue, monthly, in plain language, with what we are doing next and why.

02

Ranking is now half the job. A growing share of buyers get their answer from ChatGPT, Perplexity, Gemini or Google AI Overviews before they click a result. GEO, generative engine optimization, is the work that makes your pages one of the sources those systems retrieve and cite. It builds on the same technical and content foundations as SEO, which is why we deliver both in one engagement.

AI visibility audit

How each assistant currently describes your brand and your competitors, query by query, so we know where the gaps are before we start.

Answer-ready content

Pages restructured so every section answers one question completely, with the schema and FAQ markup that answer engines extract and attribute.

Entity and citation signals

Consistent, machine-readable facts about your business across your site and the third-party sources AI systems already trust.

Citation tracking

Monthly monitoring of where you appear in AI answers for your target queries, benchmarked against competitors, alongside your rankings.

In Practice

Every item above ships in fortnightly cycles

  1. Fortnightly Cycles

    We deliver in fixed 14-day cycles, so you always know what’s next.

    Every 14 Days
  2. Named Lead

    You get a dedicated lead who owns your project, keeps things moving and is your single point of contact.

    Your Lead
  3. Shared Task Board

    We use a shared board so you can see progress, priorities and what’s coming next — all in one place.

    • To Do
    • In Progress
    • Done
  4. Monthly Report & KPIs

    You’ll get a clear monthly report against the KPIs we agreed — so you can measure impact, not guess.

    Monthly Performance
    • Traffic & Reach
    • Leads & Conversions
    • Engagement
    • ROI / Revenue
    KPIs

One Team. No Waiting.

Design + Development + QA — all with us.

Your Growth,
Our Priority

Ask how it would run for you

03

How we work

  1. Audit and baseline. A full technical, content and backlink audit, plus a Search Console and analytics baseline so every future gain is measurable against a known starting point.
    What to expect: a written report within two weeks, with every issue ranked by impact.
  2. Strategy and prioritisation. A written plan ranking every opportunity by impact and effort. You see what we will do first and why, and what we recommend not doing at all.
    What to expect: a roadmap you can execute with us or hand to your own team.
  3. Implementation. Technical fixes, on-page changes, new content and outreach shipped in fortnightly cycles. If you have an in-house developer we work with them; if not, our WordPress and Ruby on Rails teams handle it.
    What to expect: technical fixes visible in Search Console within two to six weeks.
  4. Measurement and reporting. Monthly reports on rankings, organic traffic, conversions and the specific pages driving them, in plain language, with next steps.
    What to expect: meaningful ranking movement in competitive categories in three to six months. Anyone promising first-page rankings in 30 days is either targeting keywords nobody searches or buying links that will cost you later.

Want this done for your business?

Free audit, honest scoping, no obligation.

Get a free proposal
04

Why choose Webtales

Six things that are true of every engagement, whatever the service. Ask any client.

01

Senior people do the work

Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.

02

Technology under the same roof

Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.

03

We use what we sell

Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.

04

Outcomes, not activity

KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.

05

You own everything

Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.

06

A real office, a real team

Head office at CBD Belapur, Navi Mumbai. Meet the people doing the work.

14+years avg. experience
35+certifications
100+brands served
2021founded, Navi Mumbai
05

Who we work with

We have worked with clients of all sizes across the world, from established enterprises and full-fledged organizations to ambitious startups and emerging brands.

We help businesses across a wide range of industries build their digital presence, strengthen their online visibility, and drive meaningful business growth.

Our experience spans e-commerce and D2C brands, SaaS and technology companies, healthcare providers, education businesses, professional services, manufacturing and B2B organizations, FMCG and consumer durables, hospitality businesses, and startups preparing for launch or looking to scale.

Let’s talk about your business, your digital goals, and how we can create meaningful value for your brand online.

Talk to us

06

SEO services by location

Search behaviour and competition differ by city. We maintain dedicated pages for SEO company in Mumbai, SEO company in Navi Mumbai, SEO company in Delhi and SEO company in Bangalore. Related services: digital marketing, performance marketing, WordPress development.

Want this done for your business?

Free audit, honest scoping, no obligation.

Get a free proposal

How we compare

What you get from Webtales against what most agencies in this category actually deliver.

What mattersTypical agencyWebtales
Who does the workJunior executives, senior people on the pitchSenior team, 14 years average experience
Technical implementationA list of recommendations for your developerBuilt in-house by our WordPress and Rails teams
ReportingImpressions, clicks, rankingsLeads, cost per lead, revenue by channel
PricingPercentage of spend, hidden extrasFlat fees agreed up front
AI searchNot on the roadmapGEO and AIO built into every SEO engagement
OwnershipAgency-owned accounts and assetsYou own every account, file and login

Ways to work with us

Pick the shape that fits where you are. Every option starts with a free audit.

Audit

A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.

  • Written report and roadmap
  • Walkthrough call
  • No ongoing commitment
Request an audit

Monthly retainer

Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.

  • Dedicated team
  • Fortnightly sprints
  • Monthly KPI report
  • Flat fee, cancel with notice
Get a proposal

Project

Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.

  • Milestone billing
  • Defined deliverables
  • Handover and documentation
Scope a project
Every idea is worth exploring.Every problem is a new opportunity.Every solution is a fresh beginning.
The Webtales operating principle, since 2021

From the blog

Practical reading on seo & geo from the team.

Top 10 Reasons to Hire an SEO Agency in 2026

Top 10 Reasons to Hire an SEO Agency in 2026

Ten signs you need an SEO agency: rankings without clicks, losses after a Google update, content that won't rank, slow Core Web...

Read the article

View all posts

Free audit, honest scoping.Get a proposal

Frequently asked questions

What is the difference between SEO and GEO?

SEO earns your pages a position in Google's and Bing's ranked results, while GEO, generative engine optimisation, earns your content a citation inside AI-generated answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Both rest on the same foundations: crawlable pages, clear structure, schema and trustworthy content. That overlap is why Webtales delivers SEO and GEO in one engagement rather than as separate projects.

How long does SEO take to show results?

SEO results arrive in stages rather than on a fixed date. Technical fixes usually register first in Google Search Console, while ranking movement for competitive commercial keywords takes longer and depends on your site's starting point and your competitors. Webtales delivers the audit in the first fortnight, ships work in fortnightly cycles and reports progress monthly, so you can see each stage as it happens.

What does technical SEO cover, and who implements the fixes?

Technical SEO covers crawl budget, indexation, redirect chains, duplicate content, canonical conflicts, Core Web Vitals, mobile rendering and structured data. At Webtales the fixes are implemented by in-house WordPress and Ruby on Rails developers, not left in a report for someone else. If you have your own development team, Webtales works alongside them within the same fortnightly delivery cycles.

Why do SEO quotes vary so much between agencies?

SEO quotes vary because agencies scope very different amounts of work under the same name. The real cost drivers are the size and technical health of your site, keyword competition, how much new content is written, whether developers implement fixes, and how many locations or languages are targeted. Webtales scopes after a free audit, charges a flat fee agreed up front and sets out in the proposal what that fee covers.

Do you guarantee first-page rankings on Google?

No. Webtales does not guarantee first-page rankings because Google does not sell organic positions and no agency controls its algorithm. Guarantees are usually met by targeting keywords nobody searches for, or by buying links that risk a manual action. Webtales commits instead to agreed KPIs, work shipped in fortnightly cycles and a monthly report showing what moved and what did not.

Which metrics show whether SEO and GEO work is paying off?

The metrics that matter most are leads and conversions from organic search, organic traffic to commercial pages and rankings for agreed keywords, taken from Google Search Console, GA4 and your CRM. For GEO, Webtales adds monthly citation tracking showing where your brand appears in ChatGPT, Perplexity, Gemini and Google AI Overviews answers for target queries, benchmarked against competitors.

Do you write new SEO content or only optimise existing pages?

Webtales does both. It optimises existing pages for titles, headings, internal links, images and content depth, and writes new pillar pages, supporting articles, comparison pages and FAQs, each mapped to one search intent, including Hinglish and regional queries that global keyword tools underreport. Every section is structured to answer one question completely, which also makes the page easier for AI search to cite.

What does local SEO work include?

Local SEO at Webtales includes Google Business Profile optimisation, consistent business name, address and phone details across citation sites, a review strategy and a location page for each area you serve. It matters most for businesses that depend on nearby customers, such as clinics, showrooms and service providers, and the same consistent details help AI assistants describe your business correctly.

How do you build backlinks without risking a Google penalty?

Webtales builds backlinks through editorial coverage, digital PR, relevant industry directories and partner sites, and does not use private blog networks or paid link schemes. Google's spam policies treat links bought to manipulate rankings as link spam, which can lead to lost rankings or a manual action. Mentions earned in trusted publications also help GEO, because AI systems draw on the same third-party sources.

Can you handle SEO for an ecommerce site with thousands of product pages?

Yes. Ecommerce SEO at Webtales covers faceted navigation, category architecture, product schema, crawl management and duplicate content control for catalogues with thousands of URLs, alongside product and category page content. Developers implement filter, pagination and canonical changes in-house, so they are built and tested rather than only recommended, and the work draws on Webtales' experience growing its own product, Watskart.

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Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.

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