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Performance Marketing · Delhi

Performance Marketing Agency in Delhi

Performance marketing for Delhi NCR: Hindi and English ads, separate targeting for Delhi, Gurugram and Noida, and every campaign judged on qualified leads.

Illustration: Performance Marketing in Delhi
Illustration: Performance Marketing in Delhi
14+Years avg. experience
100+Brands served
35+Certifications
2021Founded in Navi Mumbai

Webtales IT Solutions plans and manages Google Ads, Meta Ads, LinkedIn Ads and programmatic campaigns for businesses across Delhi NCR, working remotely from Navi Mumbai and measuring every campaign on cost per qualified lead.

Delhi NCR is several ad markets under one name. Corporate offices around Cyber City in Gurugram, IT and media companies in Noida, the wholesale trade of Chandni Chowk and Sadar Bazaar, and the civil services coaching lanes of Mukherjee Nagar and Old Rajinder Nagar all attract different buyers. The region also spans Delhi, Haryana and Uttar Pradesh, so a campaign aimed at “Delhi” either misses Gurugram and Noida or lumps them in with everything else.

Language matters as much as location. Searches in the capital are heavily bilingual, typed or spoken in Hindi and Hinglish as well as English, and many enquiries arrive as phone calls or WhatsApp messages rather than forms. Campaigns that only count form fills undercount what is working and end up cutting the wrong ads.

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01

What we set up for Delhi NCR campaigns

Separate campaigns for Delhi, Gurugram, Noida and beyond

Each city gets its own location targets, budget and bids, because a lead in Gurugram and one in Faridabad rarely cost or convert the same. Reporting then shows which part of NCR is paying its way and which is not.

Hindi, Hinglish and English ad groups

We build keyword lists that include Hinglish and transliterated searches, and write ads in the language the query uses. Landing pages follow suit, so the promise in the ad matches the page a visitor lands on.

Call and WhatsApp tracking for enquiry-led businesses

Hospitals, clinics, travel operators and wholesale traders in Karol Bagh or Sadar Bazaar often hear from customers by phone first. We record calls from ads and click-to-WhatsApp conversations as conversions, so bidding learns from the enquiries that actually arrive.

Batch-launch campaigns for coaching institutes

Competitive-exam coaching in Delhi is crowded, and students compare batches, faculty and results pages closely. We run search and YouTube around batch start dates and use Meta lead forms with qualifying questions to filter out casual sign-ups.

LinkedIn Ads for Gurugram and Noida B2B buyers

Consulting, SaaS and professional services firms selling to corporate NCR can reach decision-makers by job function, seniority and company on LinkedIn. We pair it with search, so prospects who see the ad and later look you up find you at the top.

In Practice

Every item above ships in fortnightly cycles

  1. Fortnightly Cycles

    We deliver in fixed 14-day cycles, so you always know what’s next.

    Every 14 Days
  2. Named Lead

    You get a dedicated lead who owns your project, keeps things moving and is your single point of contact.

    Your Lead
  3. Shared Task Board

    We use a shared board so you can see progress, priorities and what’s coming next — all in one place.

    • To Do
    • In Progress
    • Done
  4. Monthly Report & KPIs

    You’ll get a clear monthly report against the KPIs we agreed — so you can measure impact, not guess.

    Monthly Performance
    • Traffic & Reach
    • Leads & Conversions
    • Engagement
    • ROI / Revenue
    KPIs

One Team. No Waiting.

Design + Development + QA — all with us.

Your Growth,
Our Priority

Ask how it would run for you

02

Getting lead quality right on Meta in Delhi NCR

Meta lead forms are the fastest way to generate volume in NCR, and also the quickest way to fill a CRM with numbers that never answer. The default form pre-fills a user’s name and phone number, so a single tap submits it, and the campaign then learns to find more people who tap easily.

Three changes tend to lift quality without killing volume. Switch to the higher-intent form type, which adds a review screen before submission. Add one or two qualifying questions, such as the course, service or NCR city the person is interested in. Then send qualified and unqualified outcomes back to Meta through the Conversions API, so the campaign learns which leads your team converts. The performance marketing hub covers the same tracking discipline for other platforms.

The same thinking applies to Google Ads. For NCR advertisers we also check:

  • Location options set to people physically in the area, not people showing interest in it
  • Hindi and English search terms reviewed separately when adding negative keywords
  • Very short calls excluded from conversions by setting a minimum call length
  • Every lead tagged by city, so Noida and Gurugram results are never blended into one figure

Hospitals and clinics also work under stricter platform rules on medical claims. We write their ad copy and landing pages to stay within Google and Meta healthcare policies from the first draft, which avoids disapprovals halfway through a campaign.

03

How we work with Delhi NCR clients from Navi Mumbai

We do not have an office in Delhi. Your account is run by our team in CBD Belapur over video calls, a shared task board and written reporting, and we travel to Delhi for a kickoff or review when meeting in person will move things along.

  1. In the first fortnight we audit your accounts, test call and WhatsApp tracking, and map where your NCR leads actually come from.
  2. At kickoff we agree what counts as a qualified lead for each city, service and language, and write it down for both teams.
  3. Campaigns are rebuilt by city and language, with Hindi and English creative and landing pages produced by our in-house team.
  4. Each fortnightly cycle reviews search terms, lead quality by city and budget split, with every change logged on the shared board.
  5. Monthly written KPI reports show cost per qualified lead for Delhi, Gurugram, Noida and other areas, followed by a video review.

Want this done for your business?

Free audit, honest scoping, no obligation.

Get a free proposal
04

Why choose Webtales

Six things that are true of every engagement, whatever the service. Ask any client.

01

Senior people do the work

Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.

02

Technology under the same roof

Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.

03

We use what we sell

Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.

04

Outcomes, not activity

KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.

05

You own everything

Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.

06

A real office, a real team

Head office at CBD Belapur, Navi Mumbai. Meet the people doing the work.

14+years avg. experience
35+certifications
100+brands served
2021founded, Navi Mumbai
05

More for Delhi

Other work we do for Delhi NCR businesses: SEO and GEO in Delhi for the searches you should not have to pay for, social media management in Delhi, video production in Delhi for YouTube and reel ads, and LinkedIn marketing in Delhi for organic B2B presence. The performance marketing hub lists every platform we run, and performance marketing in Bangalore shows how we approach technology buyers.

How we compare

What you get from Webtales against what most agencies in this category actually deliver.

What mattersTypical agencyWebtales
Who does the workJunior executives, senior people on the pitchSenior team, 14 years average experience
Technical implementationA list of recommendations for your developerBuilt in-house by our WordPress and Rails teams
ReportingImpressions, clicks, rankingsLeads, cost per lead, revenue by channel
PricingPercentage of spend, hidden extrasFlat fees agreed up front
AI searchNot on the roadmapGEO and AIO built into every SEO engagement
OwnershipAgency-owned accounts and assetsYou own every account, file and login

Ways to work with us

Pick the shape that fits where you are. Every option starts with a free audit.

Audit

A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.

  • Written report and roadmap
  • Walkthrough call
  • No ongoing commitment
Request an audit

Monthly retainer

Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.

  • Dedicated team
  • Fortnightly sprints
  • Monthly KPI report
  • Flat fee, cancel with notice
Get a proposal

Project

Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.

  • Milestone billing
  • Defined deliverables
  • Handover and documentation
Scope a project
Every idea is worth exploring.Every problem is a new opportunity.Every solution is a fresh beginning.
The Webtales operating principle, since 2021

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Free audit, honest scoping.Get a proposal

Frequently asked questions

Can one campaign cover the whole of Delhi NCR?

It can, but it hides what is working. NCR spans Delhi and parts of Haryana, Uttar Pradesh and Rajasthan, and costs and conversion rates differ between Gurugram, Noida, Faridabad, Ghaziabad and the capital. We build separate campaigns or location splits so budget can move to the areas producing qualified leads.

Should my Google Ads in Delhi be in Hindi or English?

Often both. Many NCR searches mix Hindi and English, so we build keyword lists that include Hinglish and transliterated terms and write ads that match the language of the query. Each variant is tested against qualified leads, and we keep whichever brings enquiries your team can convert.

How should a Delhi coaching institute run ads around a new batch launch?

Concentrate search and YouTube spend in the weeks before each batch start date, rather than spreading it evenly. Civil services and entrance coaching in Mukherjee Nagar and Old Rajinder Nagar is crowded, and aspirants compare batches and faculty closely. We add Meta lead forms with qualifying questions, such as the exam and the batch, to filter out casual sign-ups, and judge each batch campaign on enrolments rather than form fills.

How do you reduce junk leads from Meta lead forms?

We use Meta's higher-intent form type, add qualifying questions relevant to your business, and send qualified or unqualified outcomes from your CRM back to Meta through the Conversions API. Campaigns then optimise towards people who resemble your real customers rather than anyone who taps submit.

Should Delhi coaching ads target people outside NCR who plan to move there?

Sometimes, and this is where Delhi differs from most local advertisers. Aspirants often research institutes from their home state before relocating, so a coaching campaign may use the Google Ads location option that includes people who have shown interest in Delhi. A clinic or wholesaler, by contrast, should reach only people present in NCR. We choose the location option campaign by campaign and check the location report monthly.

Can Delhi NCR hospitals and clinics run Google and Meta ads for treatments?

Yes, within Google's and Meta's healthcare advertising policies, which restrict certain medical claims and products. Hospitals in South Delhi and Gurugram often lose weeks to disapproved ads written without those rules in mind. We write ad copy and landing pages to stay within policy from the first draft, track calls and WhatsApp enquiries as conversions, and report cost per qualified patient enquiry by city.

Should Delhi ad budgets follow winter smog and cold-wave demand?

Yes, for categories whose demand in Delhi NCR moves with the weather, such as air purifiers, masks, heaters, geysers and home delivery. Webtales prepares budgets and creative before November, raises bids when searches for these products rise, and scales back when conditions ease. Ads avoid health claims that cannot be substantiated, and results are reported monthly so the next winter's plan starts from real data.

Do Google Ads work for wholesale traders in Chandni Chowk or Sadar Bazaar?

They can, when they target retailers searching for specific products and count calls and WhatsApp chats as leads. Most buyers of Delhi wholesalers ring or message rather than fill in forms, so a campaign measured on forms looks as if it fails. We build search campaigns around product and brand terms, record calls above a minimum length and click-to-WhatsApp conversations, and let bidding learn from those.

Let's talk about Delhi

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