Design & Graphics

The Webtales design service includes brand identity, marketing and campaign creative, social media design, performance ad creative, presentations and sales collateral, website and app UI, and packaging and product graphics. All of it is produced by an in-house creative team at CBD Belapur, Navi Mumbai, which works alongside the SEO, paid media and development teams on the same projects.

A Webtales brand identity project includes logo design, a colour system, typography, brand guidelines and the working templates your team needs to stay consistent. It starts with a written brief, then two or three concept directions with rationale, followed by structured refinement rounds. Final delivery includes every file format required, editable source files and a usage guide.

The cost of design work depends on the volume of deliverables, the number of channels and formats each piece must be adapted to, the number of concept directions and the turnaround you need. A full brand identity involves more concept and refinement work than a set of social templates. Webtales quotes a flat fee after receiving a written brief.

A monthly design retainer suits businesses with a steady flow of social posts, ads and collateral, while project pricing suits one-off work such as a brand identity or a pitch deck. A Webtales retainer fixes an agreed volume of work and turnaround times each month. Project work is scoped to defined deliverables and priced up front.

The Webtales design process has four steps: brief, concepts, refinement and delivery. The brief records the objective, audience, message, channel and constraints. Concepts come as two or three distinct directions with reasoning, not dozens of variations of one idea. Refinement runs in structured feedback rounds with agreed turnaround times, and delivery includes every format needed.

Yes, every Webtales design project delivers editable source files along with the final exports, and they belong to you. Files come in every format the brief requires, for print, web and social, with a usage guide explaining how to apply them. Because the client owns every file, your in-house team or another agency can edit the work without being locked in.

A monthly social media design pack from Webtales includes post templates, carousels, stories and reels covers for Instagram, LinkedIn, Facebook and YouTube. Designs are built on your brand system so posts are recognisable at a glance, and are produced to the month's content calendar. Templates that underperform are replaced, based on the engagement data your social team sees.

Webtales measures design by how it performs in live campaigns, because the designers sit with the paid media and social teams. Static and animated ad sets for Google, Meta and LinkedIn are produced in variations for testing. Winning versions get more variations, weak ones are replaced, and results are covered in the monthly report against the KPIs agreed at the start.

Yes, the Webtales design team creates interface designs for the websites and apps built by its WordPress, Ruby on Rails and mobile teams. UI work starts from wireframes and moves to high-fidelity screens for desktop and mobile, with conversion and usability as the brief. Because design and development sit in one office, designs are built as drawn.

Yes, Webtales produces design and video in-house, so one campaign can share a single concept across static creative, motion and film. The video production team handles corporate films, explainers, social video and product photography, and works from the same brief as the design team. That keeps typography, colour and messaging consistent across every format in the campaign.