Best Digital Marketing Platforms Every Brand Should Invest In
A practical guide to the digital marketing platforms worth your budget — advertising, social, SEO, content, email, CRM, analytics and local —...
Read the article
Social Media Management · India
Social Media Management Services
Social media management for brands in Navi Mumbai, Mumbai, Delhi, Bangalore and India: strategy, content, creative, community and paid social on Instagram, Facebook, LinkedIn and YouTube, run against business goals.
- 14+ years average team experience
- Certified by Google, HubSpot and LinkedIn
- Marketing and technology under one roof
- KPI-based delivery, reported monthly
- Head office in Navi Mumbai, serving all of India
14+Years avg. experience
100+Brands served
35+Certifications
2021Founded in Navi Mumbai
Social media that does a job for the business: strategy, content, creative, community and paid social on Instagram, Facebook, LinkedIn and YouTube, run against reach, engagement and leads rather than likes.
Most company pages post product announcements to an audience of employees and get nothing back. The brands that win on social treat it as a publishing and relationship channel: a clear point of view, consistent creative, replies that arrive fast, and paid amplification of what earns attention. That takes a team, and it takes time most businesses do not have. We provide both.
Want this done for your business?
Free audit, honest scoping, no obligation.
01
What our social media management includes
Strategy and content calendar
Platforms chosen for where your buyers actually are, content pillars agreed with you, and a monthly calendar produced, approved and published on time.
Creative and copy
Static, carousel, Reels and Shorts produced by our in-house design and video teams, in your brand voice, with Hindi or regional versions where they matter.
Community management
Comments, DMs and reviews answered within agreed hours, escalation rules for complaints, and a tone guide so every reply sounds like you.
Paid social
Meta, LinkedIn and YouTube campaigns for reach, engagement and leads, managed alongside organic so the two reinforce each other. See performance marketing.
LinkedIn and founder-led content
For B2B brands, company page management and personal profile management for founders and leaders, with content that builds category authority. See LinkedIn marketing.
Influencer and UGC
Micro-creators and customers briefed and managed, with rights, disclosure and measurement handled properly.
Video production
Reels, Shorts and testimonial video produced in monthly batches by our video team, cut for each platform.
Reporting
Follower growth, reach, engagement, profile visits, website clicks, leads and revenue influenced, monthly, in plain language, with what we are changing next.
In Practice
Every item above ships in fortnightly cycles
Fortnightly Cycles
We deliver in fixed 14-day cycles, so you always know what’s next.
Every 14 DaysNamed Lead
You get a dedicated lead who owns your project, keeps things moving and is your single point of contact.
Your LeadShared Task Board
We use a shared board so you can see progress, priorities and what’s coming next — all in one place.
- To Do
- In Progress
- Done
Monthly Report & KPIs
You’ll get a clear monthly report against the KPIs we agreed — so you can measure impact, not guess.
KPIsMonthly Performance- Traffic & Reach
- Leads & Conversions
- Engagement
- ROI / Revenue
One Team. No Waiting.
Design + Development + QA — all with us.
Your Growth,
Our Priority
02
How we work
- Audit. Your channels, your competitors and the conversations already happening in your category.
What to expect: a written review within two weeks with the gaps ranked by impact. - Strategy. Platforms, content pillars, voice, posting rhythm and a measurement plan, agreed with you before anything is produced.
What to expect: a plan you could hand to any team, including your own. - Production and publishing. A monthly calendar produced, approved and published, with community management every working day.
What to expect: consistent, on-brand output from the first month. - Amplify and report. Paid amplification of what earns engagement, and a monthly report against the KPIs we agreed.
What to expect: reach and engagement in weeks; leads and pipeline influence over three to six months.
03
Who we work with
We have worked with clients of all sizes across the world, from established enterprises and full-fledged organizations to ambitious startups and emerging brands.
We help businesses across a wide range of industries build their digital presence, strengthen their online visibility, and drive meaningful business growth.
Our experience spans e-commerce and D2C brands, SaaS and technology companies, healthcare providers, education businesses, professional services, manufacturing and B2B organizations, FMCG and consumer durables, hospitality businesses, and startups preparing for launch or looking to scale.
Let’s talk about your business, your digital goals, and how we can create meaningful value for your brand online.
Want this done for your business?
Free audit, honest scoping, no obligation.
04
Social media management by location
We maintain dedicated pages for Mumbai, Navi Mumbai, Delhi and Bangalore. Related: digital marketing, design and graphics, video production.
How we compare
What you get from Webtales against what most agencies in this category actually deliver.
| What matters | Typical agency | Webtales |
|---|---|---|
| Who does the work | Junior executives, senior people on the pitch | Senior team, 14 years average experience |
| Technical implementation | A list of recommendations for your developer | Built in-house by our WordPress and Rails teams |
| Reporting | Impressions, clicks, rankings | Leads, cost per lead, revenue by channel |
| Pricing | Percentage of spend, hidden extras | Flat fees agreed up front |
| AI search | Not on the roadmap | GEO and AIO built into every SEO engagement |
| Ownership | Agency-owned accounts and assets | You own every account, file and login |
Ways to work with us
Pick the shape that fits where you are. Every option starts with a free audit.
Audit
A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.
- Written report and roadmap
- Walkthrough call
- No ongoing commitment
Monthly retainer
Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.
- Dedicated team
- Fortnightly sprints
- Monthly KPI report
- Flat fee, cancel with notice
Project
Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.
- Milestone billing
- Defined deliverables
- Handover and documentation
Every idea is worth exploring.Every problem is a new opportunity.Every solution is a fresh beginning.The Webtales operating principle, since 2021
Social Media Management by location
Search behaviour, competition and buyer expectations differ by city. Each page is written for its market.
Other services in India
If you are already talking to us about social media management, these often come up next for India clients.
From the blog
Practical reading on social media management from the team.
Top 10 Reasons to Hire an SEO Agency in 2026
Ten signs you need an SEO agency: rankings without clicks, losses after a Google update, content that won't rank, slow Core Web...
Read the article
The Future of Digital Marketing in Navi Mumbai: Trends for 2026
Seven shifts reshaping digital marketing in Navi Mumbai in 2026: AI search, first-party data after the cookie reversal, hyperlocal targeting and short-form...
Read the article
Free audit, honest scoping.Get a proposal
Frequently asked questions
What does a social media management team do for a business each month?
A Webtales social media management team plans and publishes a monthly content calendar, produces static posts, carousels, Reels and Shorts in-house, answers comments, DMs and reviews every working day, runs paid social on Meta, LinkedIn and YouTube, manages influencer and user-generated content, and sends a monthly report on reach, engagement, website clicks, leads and revenue influenced.
Which social media platforms should my business be on?
Be on the platforms your buyers already use, and run two or three well rather than every platform badly. Consumer brands usually lead with Instagram and Facebook, B2B companies with LinkedIn, and categories that depend on demonstration or education with YouTube. Webtales chooses platforms after auditing your current channels, your competitors and the conversations already happening in your category.
What affects the cost of social media management?
The cost of social media management depends on the number of platforms, how many posts and videos are produced each month, whether community management covers comments, DMs and reviews, and whether paid social or influencer work is included. Webtales scopes after a free audit of your channels, charges a flat monthly fee and keeps ad spend billed separately to your own Meta or LinkedIn ad account.
How much content does our team need to supply for social media?
Very little. Webtales handles strategy, copy, design, video and scheduling, and your team reviews and approves the monthly calendar before anything publishes. What only you can provide is the raw material: product news, launches, offers, customer stories and behind-the-scenes moments. Reels, Shorts and testimonial videos are produced in monthly batches, which keeps the time asked of your team predictable.
How do you measure social media results beyond followers and likes?
Social media results are measured on reach, saves, shares, profile visits, website clicks, leads and revenue influenced, not just followers and likes. Webtales tags links with UTM parameters and connects them to GA4 and your CRM, so enquiries from Instagram, Facebook, LinkedIn or YouTube are attributed to the post or campaign that produced them. Results are reported monthly against KPIs agreed at the start.
Can you handle replies and complaints on our social media pages?
Yes. Webtales community management answers comments, DMs and reviews within agreed response hours, using a tone guide so every reply sounds like your brand. Escalation rules send complaints and service issues to the right person on your side quickly, so problems are resolved rather than argued in public. Questions that come up repeatedly are logged and fed back into the content plan.
Who owns our social media pages and the content you create?
You do. Your Instagram, Facebook, LinkedIn and YouTube pages stay under your own business accounts, such as Meta Business Suite, and Webtales is given role-based access instead of holding the logins. Every post, design file and video edit produced for you belongs to you. If the engagement ends, you keep the accounts, the content archive and a documented handover.
Can you take over social media accounts another agency has been running?
Yes. Webtales first makes sure admin access sits with your own business accounts, then audits past content, audience data and any running ads before changing the calendar. Templates, brand assets and scheduled posts from the previous agency are reviewed and kept where they work. The written review arrives within the first fortnight, so the switch does not leave your pages without a plan.
How do you manage influencer and user-generated content campaigns?
Webtales briefs and manages micro-creators and customers who create content for your brand, agreeing usage rights in writing and making sure paid partnerships carry the disclosure labels required by ASCI's guidelines for influencer advertising in India. Each creator's posts are tracked with unique links or codes, so reach, engagement and leads can be compared across creators and against your own content.
How often should a business post on social media?
Post as often as you can keep quality high and respond to what comes back, rather than chasing a fixed number. A consistent rhythm matters more than volume, and the right frequency differs by platform, category and how much source material your business produces. Webtales sets the posting rhythm during the strategy stage, agrees it with you and adjusts it from the monthly results.
Let's get started
Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.