10 Best Social Media Reporting Tools for Business Analytics in 2025

Social media today is more than likes and shares, it's a powerful business tool for driving sales, generating leads, and building customer loyalty. But to truly benefit from it, you need more than creative posts, you need data. That’s where the best social media reporting tools come in.

These tools go beyond basic metrics, helping solo entrepreneurs, social media marketing agencies, and large teams turn raw engagement into actionable insights.

In this article, we’ll highlight the 10 best social media reporting tools for 2025 to help you choose the right one and market smarter.

 

What Are Social Media Reporting Tools?

Social media reporting tools track your pages and collect real-time data, turning complex stats into easy-to-understand visual reports. 

Acting as a performance dashboard, they help evaluate key metrics like reach, engagement, and conversions, offering actionable insights to improve future campaigns. They're especially valuable for any Social Media Marketing agency focused on data-driven results.

 

Why Should Marketers Use These Tools?

• Make Data-Driven Decisions: No more guesswork. Let the data show you where to focus your efforts.

• Save Time: Automate your reports and skip the spreadsheets.

• Track ROI: Tie social activity back to leads, conversions, and sales.

• Understand Your Audience: Learn what they engage with, and when.

• Improve Campaigns: Optimize content, posting times, and channel strategies with real insights.
   

These are just a few reasons why reporting tools for marketers are essential. With the right tool, you can shift your social media efforts from trial and error to strategic growth.

 

Here are the top social media reporting platforms you need to know about this year:
 

1. HubSpot - SMM Software

HubSpot's analytics capabilities come with its Marketing Hub that encompasses all-in-one services tailored to businesses, making it one of the best tools for social media marketing. Marketers can track every step of the customer journey from social media engagement to revenue using the platform, making it easier for them to track ROI.

Key Features:

• Tracking analytics for all social media channels

• Visual dashboards for audience behavior, sessions, and impressions

• Connects social data to sales and leads, helping you measure ROI

• CRM integration for seamless funnel tracking

 

2. Sendible

Sendible is ideal for agencies and businesses looking for a simple yet effective reporting solution. The platform provides detailed campaign reports that help teams reassess strategies and make adjustments with ease.

Key Features:

• Schedule reports in advance

• Engagement, Growth and Campaign tracking

• Custom reports branding for clients to aid agencies

• Competitor analysis made easy

 

3. Audiense

When audience intelligence is included, Audiense ranks among the best social media reporting tools. The platform down to audience depth by revealing all the key details that enable effective audience engagement.

Key Features:

• Audience segmentation by interest and action

• Vonitoring conversation topics and hashtag

• Rich data from Twitter for detailed analysis

• Ideal for influencer and market research

 

4. Facelift Data Studio (formerly Quintly)

For data heavy teams, Facelift Data Studio is perhaps one of the top social media reporting platforms. Its customizable dashboards and extensive metrics allow you to literally track various brands or campaigns in minute detail.

Key Features:

• Choose from over 500 social metrics

• Customizable dashboards

• Competitive benchmarking tools

• Powerful graph and table exports for reporting

 

5. SocialPilot

SocialPilot offers a simple, budget-friendly solution for teams looking for reliable social media reporting tools without the hefty price tag. Its clean, intuitive design makes reporting easy and helps you track performance across all your platforms.

Key Features:

• Platform-specific performance reports

• Track engagement, reach, and audience trends

• Insight sharing collaboration tools

• Quick-export PDF reports for clients

 

6. Zoho Social

Zoho Social is a powerful tool for social media. The integration with Zoho CRM enhances their offering to businesses looking to connect social media performance with customer relationship data.

Key Features:

• Performance dashboards at a glance

• Social CRM functions for lead management

• Post scheduling, reporting, and brand monitoring

• Custom reports with auto send via email

 

7. Semrush Social

Semrush is widely known for its SEO capabilities, but its social media reporting tools are equally powerful. This platform helps you track your social media performance alongside your broader digital marketing efforts, making it ideal for teams who need an all-in-one marketing solution.

Key Features:

• Analytics on reach, engagement, and follower growth

• Cross-marketing platform comparison

• Competitive analysis across industries

• Combines social, SEO, and content performance

 

8. Hootsuite

Hootsuite is one of the longest-standing platforms in the industry. Its easy to use platform provides multi-channel performance reporting, audience deep-dives, and engagement insights which makes it a perfect choice for marketers.

Key Features:

• Real-time analytics across all channels

• ROI-focused tracking and goal setting

• Sentiment analysis and mention tracking

• Exportable, presentation-ready reports

 

9. Sprout Social

Sprout Social is a top-tier social media reporting tool that provides a comprehensive suite of analytics. It's easy to use yet offers complex business insights through audience engagement reporting making it a go-to for marketers with companies of all sizes.

Key Features:

• Content and engagements analytics breakdown

• Competitors and customers demographic analysis

• Customizable, branded reporting dashboards

• Integrates with CRM and help desk platforms

 

10. Mentionlytics

Mentionlytics not only does numbers, but it also pays attention. This tool tracks what is being said online about your brand and is great for reputation management and influencer monitoring.

Key Features:

• Tracks mentions, hashtags, and sentiment

• Generates social analytics from engagement trends

• Competitor benchmarking tools

• Supports multiple languages and global brand tracking

 

In 2025, success on social media is driven by clarity and insight. The best social media reporting tools help transform engagement data into strategic action. With advanced social media analytics tools, marketers can track performance, measure ROI, and optimize campaigns with confidence.

Selecting from the top social media reporting platforms ensures you stay ahead in a competitive landscape. The right reporting tools for marketers empower smarter decisions and measurable business growth.